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a2x® – Further Information

a2x Triton – More Info


The audio ad exchange, a2x®

The audio ad exchange, a2x®, is the industry leading programmatic buying solution for digital audio. Our platform’s automated, exchange driven method of buying and selling ad impressions facilitates rapid and precise transactions, mitigating waste and resulting in the greatest efficiency for advertisers.

  • 3,000+ streaming channels
  • Gives digital buyers all of the capabilities they are used to
  • Target & re-target listeners by genre, device, geo & demo


  • Brand Safe
    Only licensed broadcasters and top-tier internet radio publishers (cbc music, Spotify, cbs radio, slacker, entercom)

  • Multi-channel / Cross Platform
    Mobile / Tablet / Web / Players (iTunes etc.)

  • Advanced Tracking
    Precisely track ad delivery with a2x’s validated solution using a 1×1 tracker on audio and a separate set of trackers on display

  • Easily Accessible
    Easily access Triton Digital’s a2x® inventory through AppNexus Seat 1577

  • Precise Targeting
    • Radio: Format, genre, program exclusions
    • Geo: National & regional, MSA & DMA, City & Zip, Longitude and Latitude
    • Audience: Age & Gender, 1st and 3rd party data

  • Native Environment
    Audio ads are interruptive and always audible with one ad served at a time, and often accompanied by a companion banner. Users are deeply engaged in audio content and as a result are deeply engaged with audio ads

  • 100% IAB DAAST Compliant
    Compatible with the IAB Digital Audio Ad Serving Template specification, DAAST ensures a standard set of specifications for audio ad delivery, execution, and reporting across a wide variety of devices and platforms


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