TuneIn has selected Adforce.com to drive mobile ad revenue in key European markets. Adforce.com will act as the exclusive sales force bringing innovative ad formats to advertisers in Germany, Holland, Ireland, Sweden, Denmark, Belgium, and Norway.
With over 50 million monthly active users, 100,000 radio stations and five million-plus on-demand programs, TuneIn is one of the world’s largest audio streaming services. TuneIn is available across 200+ connected devices with people tuning in to its popular sports, news, talk, and music programs from every continent.
Adforce.com will design and deliver ad campaigns for brand advertisers that combine rich media and innovative audio formats across the TuneIn Radio app on mobile, tablet, and TuneIn.com. Audio is delivered on engagement only guaranteeing that ads the users hear are in sync with companion display ads served on the app. This allows a brand’s messages to be simultaneously seen and heard.
‘TuneIn selected Adforce.com because of its reputation in delivering innovation to its advertisers and results for its publishers,” says Bill Hartman, TuneIn’s Global Vice President of Brand Partnerships & Sales. “With over 18 million European listeners TuneIn can deliver incredible reach and superb results for advertisers. Adforce.com has a unique track record in pushing the boundaries with new ad formats’.
Sales Director at Adforce.com, Kevin Foley commented: “We are very excited to be partnered with TuneIn, one of the world’s largest streaming services. Adforce.com looks forward to bringing innovative mobile ad formats to European markets that are at the forefront of digital audio advertising. It took fifteen years to build the market for desktop advertising and five years for mobile advertising. We believe that the digital audio advertising market is now poised for rapid growth over the coming 24 months’.