Why Digital Audio Advertising? Targeted and Measured at a User Level Can be Complemented by Display Present Across Range of Devices Unaffected by Small Real Estate Doesn’t have to Fight for Attention Has a Strong Impact on Listeners Skewed Towards Sought After Demos Rapidly Growing Usage Safe Publishers & Premium Inventories Uncluttered Environment 100% Audience Attention No Ad Blocking & Fraud Free 72% of 18-34 year olds listen to online radio monthly 50% of the U.S. population is now accessing digital audio each month Uniquely positioned to reach mobile listeners -79% of audio consumption takes place on the go Reach 50 Million individually targeted listeners in Europe with Adforce.com