New Revenue Streams for CNPA Publisher Members
- Three-year partnership offers advertisers exclusive access to a premium digital advertising network
- Ability to attract premium advertisers through precise targeting and collective offering
- Adforce.com is a leading advertising network in Europe and the US
California, October 4th 2016:
CNPA has been in operation since 1888 and has over 1300 daily, weekly and student newspapers members. The three-year strategic partnership with Adforce.com will help enhance its members’ advertising offering by providing a single point-of-purchase for brands and advertisers wishing to reach audiences in the state of California, with precise targeting by location, device and even time of day. In turn member publishers have the potential to generate additional income from their mobile and web content.
Adforce.com has carried thousands of campaigns for many major international brands in the US and Europe to become a leading mobile advertising network. In February it agreed a three-year partnership with the New York Press Service (NYPS) to provide digital ad services across more hundreds of weekly, daily, regional and culturally specific newspaper sites.
“The strategic planning committee looked carefully at both the effort begun in New York to create a nationwide high-CPM digital network run by state press associations and the ability of new strategic partner, Adforce.com, to provide all the expertise and support necessary to make it happen,” said John Burns, Chairman of the CNPA Strategic Planning Committee and Publisher of the Petaluma Argus Courier.
“The committee recommends each CNPA member look carefully at this opportunity powered by CNPA and its sister press associations to create a nationwide digital sales force and placement process that will drive new revenue to your newspaper.”
As well as enabling precise targeting advertisers can avail of Adforce.com’s end-to-end service of media planning, creative services, campaign management, reporting and analytics. Colm Grealy, CEO of Adforce.com said: “As newspapers embrace digital it is our aim to help them take advantage of the lucrative revenue streams from their digital content. In partnership with the CNPA, Adforce.com will make it easier for publishers to attract premium advertisers, providing a single point of purchase that can engage millions of readers across the State of California.”
Adforce.com was founded in Dublin, Ireland, by a team of highly experienced entrepreneurs who have been at the forefront of the Internet and digital media industry since its inception. Colm Grealy was CEO of Ireland’s first commercial internet company, Ireland On-Line (IOL) and also founded Online.ie and IrishAbroad.com.
As well as hundreds of NYPS publishers, Adforce.com clients include Landmark Media, Vice.com, Goal.com, IMDb, Amazon, Communicorp, Triton Digital, Premierleague.com, TuneIn & RTE Radio.
Media Contact: Bernice. Bvisible, +353-87 2337366 firstname.lastname@example.org
Adforce.com is a leading advertising network that provides a single point of contact for media agencies and brands wishing to advertise on mobile, tablet, digital audio and web platforms. Adforce.com is headquartered in Dublin with offices in Brussels and New York.
About The California Newspapers Press Association (CNPA)
The California Newspaper Publishers Association is a trade association representing the interests of over 1300 daily, weekly and student newspapers, all their digital efforts and related lines of business. It’s wholly owned subsidiary, CNPA Services, Inc., provides print and digital advertising services to advertisers and the newspaper industry.