Adforce.com teams up with NYPS to  launch digital advertising network
11 Feb 2016

Adforce.com teams up with NYPS to launch digital advertising network

Advertisers to have a Single Point-of-Purchase across 750

11 Feb 2016

Advertisers to have a Single Point-of-Purchase across 750 news sites in the State of New York

Key Facts

  • Three-year partnership offers advertisers exclusive access to a premium digital advertising network
  • Network consists of 750 newspapers’ mobile & web sites across the State of New York
  • Adforce.com is a leading advertising network in Europe and the US

 

NYPS Logo

New York:   The New York Press Service (NYPS) and Adforce.com, today announced a three-year partnership that provides advertisers with a premium digital advertising offering across NYPS member titles.

NYPS is the oldest and most experienced newspaper advertising placement service in the country, owned and operated by the news organizations it serves.  The partnership with Adforce.com expands its advertising offering by providing specialized digital ad services across more than 750 weekly, daily, regional and culturally specific newspaper sites.  Regions covered include Manhattan, The Bronx, Brooklyn, Queens, Long Island, Hudson Valley, the Capital Region and The Western Region of New York State.

The NYPS digital network offers advertisers the ability to target by audience, location, device and even time of day across 750 newspapers from a single point of purchase. The partnership provides advertisers with an end-to-end service that can include media planning, creative services, campaign management, reporting and analytics.

Adforce.com has carried thousands of campaigns for many major international brands to become a leading mobile advertising network. The company’s experience in mobile, now the primary device for news consumption, has helped set it apart from other advertising networks.

Speaking of the partnership Michelle Rea, Executive Director of the NYPS said: “This partnership with Adforce.com enables our members to generate significant income from a source of advertising revenue that, until now, has been difficult to monetize effectively. By coming together as one and creating a premium network for advertisers that delivers high-quality ads, laser-targeted to their desired demographic, we can offer a really effective digital advertising proposition. Adforce.com’s vast experience in digital, and especially mobile, made it the ideal partner for NYPS and we are already seeing great results for some of our members.”

Commenting on the contract Colm Grealy, CEO of Adforce.com said “For NYPS publishers they can speak as a single voice and offer a premium option to advertisers that is highly targeted. For advertisers they can now engage with millions of readers across the State of New York.  We are delighted to partner with NYPS and look forward to driving growth for their members.”

Adforce.com was founded in Dublin, Ireland, by a team of highly experienced entrepreneurs who have been at the forefront of the Internet and digital media industry since its inception. Colm Grealy was CEO of Ireland’s first commercial internet company, Ireland On-Line (IOL), and also founded online.ie and irishabroad.com.

Adforce.com clients include a number of the most visited online websites and mobile platforms including CBS interactive, Perform Media, Shazam, Landmark Media, Mode Media, Vice.com, Goal.com, IMDb, Amazon, Premierleague.com, TuneIn & RTE Radio.

 

Media Contact: Bernice. Bvisible, +353-87 2337366 bernice@bvisible.ie

 

About Adforce.com

Adforce.com is a leading advertising network that provides a single point of contact for media agencies and brands wishing to advertise on mobile, tablet, digital audio and web platforms. Adforce.com is headquartered in Dublin with offices in Brussels and New York.

www.adforce.com

About The New York Press Service (NYPS)

The New York Press Service (NYPS) was founded September 8, 1853 to help publishers of small newspapers meet the needs of their communities more effectively by providing better information for their readers. Publishers are introducing new technologies to deliver the intensely local brand of community journalism that is their special strength – in print and over multiple digital platforms. For more than 160 years, NYPS has continued to build not only its own strength, but also that of the community news companies it serves. NYPS is committed to ensuring that the future of New York’s community news industry is as vital and vibrant as its past.

www.nynewspapers.com

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