Adforce.com, a multi-platform advertising network, has recently launched in the Belgian market. Based in Brussels, the company has partnered with TuneIn to offer brands the chance to advertise on music streaming platforms as well as radio stations in a single purchase.
“TuneIn will complement the current radio offering available in Belgium,” says Kevin Foley, Sales Director at Adforce.com. “Unlike traditional radio, what makes this significant is that brands can now target listeners by geographic location, time of day, user demographics, listening device and context. Additionally, Adforce.com provides a much deeper layer of accountability and real-time reporting.”
TuneIn is the most popular way to listen to radio both from local Belgian radio stations and global stations around the world. With more than 50 million monthly active users TuneIn offers more than 100,000 radio stations and more than 4,000,000 programs on demand, streaming from all continents. TuneIn is already available on 200 devices. TuneIn continues to grow rapidly and now has over 300,000 Belgian unique subscribers.
SEAT will be the first advertiser in Belgium to take advantage of the technology offered by TuneIn Radio. SEAT will create a unique ad format with the ability to stream audio advertising in sync with display ads. TuenIn, with its highly tech savvy audience is a perfect platform for the new SEAT Ibiza equipped with high technology and customizable design.
This campaign was implemented in collaboration with the Agency Mediacom/Space & Adforce.com.
TuneIn is the most popular way to listen to real radio from around the world. With over 50 million monthly active users, TuneIn lets people listen to the world’s sports, news, talk, and music from wherever they are. TuneIn has over 100,000 radio stations and more than four million on-demand programs streaming from every continent, and is available across 200+ connected devices. TuneIn has venture funding from IVP, Sequoia Capital, Google Ventures, General Catalyst Partners, and Jafco Ventures, and is headquartered in San Francisco, California.
Adforce.com operates one of Europe’s leading advertising networks, providing a single point of contact for media agencies and brands wishing to advertise on mobile, tablet and web platforms.
Established in 2009, Adforce.com is a privately held company headquartered in Dublin, Ireland. The network includes a number of the most visited online websites and mobile platforms including CBS interactive, Perform Media, Shazam, Landmark Media, Mode Media, Vice.com, Goal.com, IMDb, Amazon, Premierleague.com, TuneIn & RTE Radio.