Leading advertising network, Adforce.com has appointed Rob Kinsella as sales director. Kinsella will head up Adforce.com’s team of sales professionals to identify and drive revenues through its premium mobile publisher and digital audio advertising network, across Irish and European markets.
An experienced media professional, Kinsella has worked for fourteen years in various advertising and marketing roles, eleven of which were spent at Independent News and Media (INM). He began in INM as advertising executive in 2004 and worked his way up to advertising agency sales manager – a position he held for seven years until 2015. In this role he managed and lead a team of advertising sales professionals to negotiate advertising contracts and develop relationships with key agencies and clients in multiple sectors, including retail, motor, financial services, travel and grocer.
Kinsella was also part of the senior management team involved in integrating the print and digital sales team to enable INM to offer a touch point solution for advertising agents and clients.
Following INM, Kinsella was contracted as head of digital sales for Digicel, where he was instrumental in setting up and rolling out Digicel’s full-service advertising agency, Trend Media Pacific, in the Pacific region.
Rob holds professional qualifications in a number of fields including business studies, business management and digital marketing.
Speaking of the appointment Colm Grealy, CEO of Adforce.com said: “Rob’s wealth of experience in sales, strategy and business development means that he is adept at identifying a client’s needs and maintaining strong relationships. He will be a valuable addition to our team as we expand our network in Ireland and Europe and enable advertisers and brands to take advantage of an innovative range of highly effective digital advertising channels.”
Media Enquiries: Bernice Burnside, Bvisible, www.bvisible.ie, 087-2337366, 01-8452401