Tap Triton – More Info
Audio Advertising Platform (Tap)
Adforce.com has partnered with industry leaders Triton Digital to bring you the Triton Advertising Platform (Tap). A customisable ad platform designed to help digital audio publishers increase monetisation for live and on-demand content. Tap is built specifically for audio, enabling broadcasters, podcasters and digital music services to effectively streamline operations and maximise revenue.
Tap Podcast is designed to dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast.
- On Demand Streaming
Tap OnDemand is designed to dynamically inject ads within a playlist of on demand songs through a webcasting or pureplay publisher.
- Live Broadcasting
Tap Live is designed to dynamically inject ads within a live stream to allow the replacement of ads that run on AM/FM signals.
- Maximise Revenue
Effectively forecast available inventory and package it with audience data to increase the effectiveness of digital audio campaigns.
- Effective Targeting
Deliver highly targeted, contextually relevant ads to your audience, allowing you to better serve your listeners while increasing the value for advertisers.
- Creative Manager
- Easily Manage Audio, Video & Companion Banners
- Support Custom Banner Sizes and many IAB-Standard Banner Sizes
- Creative Language Support for Out-of-Market or International Delivery
- Forecast & Affidavit Engine
- Forecast Avails According to Audience Listening Patterns
- Filter Inventory Availability with Audience Data, Player Characteristics & Geography
- Capture Impressions Served in Real-Time
- Streamline Operations
Connect seamlessly with all major broadcast traffic systems in addition to our Audio Ad Exchange, Audio Ad Network, Media Buying API, and Yield Optimiser.
- DAAST Compliant
Compatible with the IAB’s Digital Audio Ad Serving Template (DAAST) specification ensuring a standard method of tracking for advertisers.
- Audio Trafficker
- Dynamically Deliver Spot-or Impression-Based Ads in Pre, Mid, or Post Roll
- Easily & Efficiently Manage Campaigns
- Built-In Competitive Separation
- Track Audio & Sync’ed Display Impressions
- Product Add-Ons:
- Media Buying API: Connect the Core Platform Directly with Legacy Order & Trafficking Systems
- Audience Enhancer: Add First & Third Party Data, User Registration, Cookies & Cross-Channel Device ID